Tween Clothing Brand Justice Closing All Stores
Remaining Justice “tween” clothing stores across the country, including the one in The Empire Mall, will close, but the brand will live on through a new owner. As part of its bankruptcy restructuring plans, Ascena said it would take its Justice brand to an all-digital platform. The retailer also closed all of its Catherines stores, but recently found a buyer for the brand in FullBeauty as part of a nearly $41 million deal,Retail Dive reported. Yes, these other brands under the parent company umbrella of Ascena are also seeing stores close. Their parent company, Ascena, made the announcement that they are filing for bankruptcy. A hearing is set for Thursday to consider the sale in the federal bankruptcy court overseeing Ascena’s Chapter 11 case.
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It continues to operate its Ann Taylor, LOFT, Lane Bryant and Lou & Grey brands through its retail stores and online. Justice Brand Holdings, an entity created by brand management company Blue Star Alliance, has agreed to acquire the intellectual property of Justice and other assets and liabilities for $90 million. Tween girl clothing shop Justice will close all of its locations by early 2021, Ascena Retail announced in a release.
This initial release will feature an assortment of apparel and accessory products that Justice wants to scale up in time for the back-to-school season. In a letter on the revived website, Justice said that the e-commerce experience has an array of new fashion and lifestyle products for tween girls including button-up tops, tanks, leggings, cardigans and pajama sets. The tween apparel brand on Monday launched a new website, Shopjustice.com, that features an assortment of apparel and accessory products for young girls. In November, Bluestar Alliance acquired the intellectual property of Justice for $90 million at an auction conducted by the brand’s bankrupt parent, Ascena Retail Group. Ascena had previously closed about 600 of Justice’s 820 stores, with the remaining locations shuttered early this year. Although exact closing dates have not been announced, stores will remain open through the holiday season.
But the pandemic has escalated the disappearance of well-known stores, leaving malls and shopping centers with more vacancies on their hands than they can handle. Justice isn’t the first retail chain to close down permanently because of the pandemic, and it likely won’t be the last. As part of that process, all stores will be shuttering in the next few months. But Ascena was planning to close Justice stores before the Bluestar deal came through.