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Will Tween Fashion Retailer Justice Succeed In Its Second Go

But the pandemic has escalated the disappearance of well-known stores, leaving malls and shopping centers with more vacancies on their hands than they can handle. Justice isn’t the first retail chain to close down permanently because of the pandemic, and it likely won’t be the last. As part of that process, all stores will be shuttering in the next few months. But Ascena was planning to close Justice stores before the Bluestar deal came through.

This initial release will feature an assortment of apparel and accessory products that Justice wants to scale up in time for the back-to-school season. In a letter on the revived website, Justice said that the e-commerce experience has an array of new fashion and lifestyle products for tween girls including button-up tops, tanks, leggings, cardigans and pajama sets. The tween apparel brand on Monday launched a new website,, that features an assortment of apparel and accessory products for young girls. In November, Bluestar Alliance acquired the intellectual property of Justice for $90 million at an auction conducted by the brand’s bankrupt parent, Ascena Retail Group. Ascena had previously closed about 600 of Justice’s 820 stores, with the remaining locations shuttered early this year. Although exact closing dates have not been announced, stores will remain open through the holiday season.

In July, the retailer said it was closing 600 of its 826 stores, and subsequently said it would close more stores. Formerly known as Limited Too, Justice — which became a subsidiary of Ascena in 2009 — offers fashion, footwear and accessories for girls aged 6 through 12. Its physical units were located across the United States and Canada, as well as in Asia, Mexico and the Middle East. The last day to use gift cards is December 13, according to the Justice website.

It continues to operate its Ann Taylor, LOFT, Lane Bryant and Lou & Grey brands through its retail stores and online. Justice Brand Holdings, an entity created by brand management company Blue Star Alliance, has agreed to acquire the intellectual property of Justice and other assets and liabilities for $90 million. Tween girl clothing shop Justice will close all of its locations by early 2021, Ascena Retail announced in a release.

Customers will find athleisure separates including fashion leggings starting at $8, tie dye sweatshirts and joggers starting at $13, and oversized hoodies starting at $18. The collection will also feature bedding sets, pillows, throws and bathroom accessories ranging from $20-$40. New styles will be added seasonally, including shoes and pet accessories debuting in September. Now to be clear, losing a tenant like Justice isn’t nearly as detrimental as losing department store tenants — a reality many malls are grappling with at present.

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